Marketing Survival Kit

Join us and Tim Hindes of TrailBlaze Creative for a presentation on mastering marketing challenges with essential tools and strategies for impactful results amidst organizational operations.

Organizations face a multitude of challenges and questions to ensure marketing strategies are effective and impactful–all while balancing numerous other operational aspects of managing an organization. This presentation will provide you with essential tools, resources, and a strategic framework to navigate the marketing landscape successfully.

This presentation features 10 key marketing topics and 30 critical questions that organizations should be asking themselves. We will introduce these topics, exploring how they can shape your marketing approach. From understanding your audience and enhancing your brand perception to countering environmental factors and outperforming competitors, we'll leave no marketing stone unturned. Topics and questions presented represent efficient, low-hanging fruit that can make a difference in organizational marketing.

Questions are useless without some answers and solutions. This session will equip you with practical tools and resource ideas that can help your organization thrive. We'll provide actionable insights and solutions to address the challenges posed by each marketing topic. Whether you're a seasoned marketing professional or new to the game, this presentation will provide the opportunity to enhance your marketing strategies and drive your organization's success.

Learning Objectives:

• Understand Critical Marketing Topics: Explore 10 key marketing topics and the essential questions that will shape your marketing strategy.
• Practical Tools and Resources: Discover a toolkit of practical resources and ideas to tackle marketing challenges effectively.
• Strategic Thinking: Develop a strategic mindset by examining your marketing from multiple angles.
• Real-World Application: Learn how to apply the insights gained to your organization's marketing efforts for immediate impact.

Aligned Audiences:

• Marketing Professionals
• Nonprofit Leaders and Staff
• Anyone Seeking to Elevate Their Marketing Game

Note: This event is free for members of The Nonprofit Partnerships, and non-members are $45. Registration is required for both tickets. 

BONUS! Limited 1:1 opportunities are available.

Please email Kensley Semple (ksemple@yournpp.org) to reserve a 30 minute 1:1 meeting with the TrailBlaze Creative team. Limited meetings are available throughout the afternoon of April 11th and Kensley will provide you with open times. 

More about the 1:1 opportunity:

Join TrailBlaze Creative for a one-on-one, personalized marketing consultation explicitly tailored for nonprofit executives, board members, and/or marketing professionals. Through a strategic conversation with Tim Hindes, Principal at TrailBlaze, discussions will address your organization's unique challenges and explore innovative marketing and communications strategies to communicate your mission and emphasize your impact. Benefit from Tim's extensive nonprofit marketing experience and industry insights as he shares ideas and solutions to drive tangible results for your nonprofit. Take advantage of this opportunity to unlock new possibilities and propel your organization forward. Secure your spot now, and let's blaze your marketing trail together!

Learning Objectives:

• Custom Support: Gain insights into innovative marketing and communications strategies tailored specifically for nonprofit organizations.
• Communicating Impact: Understand the importance of strategic communication in conveying the mission and impact of a nonprofit organization.
• Ideas to Drive Results: Acquire actionable ideas and solutions to drive tangible results and foster organizational growth in the nonprofit sector.
• Best-Practices in Marketing: Explore methods to leverage industry insights and best practices to enhance the effectiveness of marketing initiatives within your nonprofit’s ecosystem.

Aligned Audiences:

• Nonprofit executives and leaders
• Fundraising professionals
• Marketing and communications professionals
• Organizational leaders and managers
• Nonprofit board members
• Nonprofit consultants

More about Tim:

With a career spanning sales, marketing, strategy, nonprofit administration, communications, and entrepreneurship, Tim has a complete perspective on economic development through a marketing and communications lens. Tim has presented regionally and nationally on topics surrounding social media, marketing, and branding, and has worked with some of the country’s top brands throughout his career. As a strategist, he applies qualitative and quantitative data to develop recommendations, action plans, and comprehensive blueprints, focusing on impact and investment. As a creative, Tim builds the tools for implementation, incorporating methodic principles of design and psychology.

Most of Tim’s experience exists at the intersection of marketing and economic development. As the former Director of Marketing for the Pittsburgh Technology Council, Tim provided the foresight and direction to enhance the brand of the PTC, while creating the organization’s social media campaigns and strategy from scratch. His proven leadership practices and campaigns are still the skeleton of current efforts of the organization, which were recognized by ASAE, receiving the Gold Circle Award for electronic communications. He also received the BSA President’s Award for Marketing for a strategic regional marketing campaign targeted at youth programs. Tim also developed the Stronger Than Hate image that received international viral adoption following the Tree of Life shooting in Pittsburgh in 2018.