Utilizing the Google Ad Grant to Amplify Your Nonprofit’s Voice

04/23/2024 10:00 AM - 11:00 AM ET

Category

Online session

Admission

  • Free

Location

Online

Description

Join The Nonprofit Partnership and Nonprofit Megaphone on April 23rd virtually at 10 a.m. as we discuss how nonprofits can drive more traffic to their website with free advertising from Google. 

Struck by the power of the Google Ad Grant, we wondered why more nonprofits were not utilizing it. We surveyed hundreds of organizations and found that 75% of eligible nonprofits either had not heard of or were not currently using the Google Grant. This means tens of thousands of organizations are missing out on millions in free online ad budget.

We are here to change that! Join us to learn how to utilize the Google Ad Grant program to amplify your nonprofit’s voice. Promote your mission, events, programs, volunteer opportunities, and more with $10,000/month in Google search advertising. Bring people to your website who have already shown interest in what you do and get them to engage and act!

Learning Objectives: 

  • How the Google Ad Grant program can promote your nonprofit
  • About the Google Ad Grant application process
  • How to configure your account and stay compliant with Google's policies
  • How to prepare your website for success with the Google Ad Grant (and in general!)
  • How to turn website visitors into supporters

This is a free event, and NPP members are encouraged to join. 

More About John

John Chrostek, an analytics specialist originally from Bensalem, PA, now resides in South Philadelphia after living in various places across the U.S. He enjoys writing, reading, and nature walks with his partner and dog. John accidentally won the lead role in Peter Pan in fourth grade, mistaking an audition for orchestra practice. He's passionate about using analytics to support nonprofits and is grateful to work with a compassionate team at NPM. John actively supports organizations like Fleisher Art Memorial and Habitat for Humanity.