The Fundraising Focus / Midday Marketing Meet-Up Mash-Up: Event Audits

Please join The Nonprofit Partnership on May 14 from 12-1:30 p.m. for a forum mash-up – an opportunity for both nonprofit development professionals and nonprofit marketing professionals to convene!

Led by Nicole Leone (Executive Director) and Emily McCullor (Business/Marketing Manager) with the Erie Humane Society, this event will focus on the crucial role of event audits. Nicole and Emily will share their expertise on optimizing fundraising and marketing efforts for nonprofit events, evaluating their growth, sustainability, and whether they should continue.

This interactive forum offers a unique opportunity to discuss strategies for improving event outcomes and learning from past experiences. Engage with fellow nonprofit professionals and gain insights to enhance your events. Whether you work in development, marketing, or both, this forum is a valuable opportunity to refine your event planning and execution strategies.

Don’t forget – our forums are discussion-based. Please come prepared with your tips, tricks, and woes. We’re in this together!

Please note - this session will be in-person and space is limited. Registration is required. Attendance is for members of The Nonprofit Partnership only and is free of charge. Light lunch will be provided.

More about Nicole & Emily:

Since childhood, Nicole has always wanted to help those who could not help themselves. She’s always had a fondness for animals and at a very young age began rescuing animals in need, bringing them to our local humane society to receive care and find a loving home. As she got older it became more apparent to her that there are so many animals that need a voice.

Nicole was named the Executive Director of the Erie Humane Society in 2015 and has been living its mission every day since. “I am here to advocate for all of the needy animals and help bring purpose to their lives,” she shares.

As Executive Director, Nicole efficiently manages all aspects of the shelter ensuring all pets receive care and compassion. She works closely with her staff to develop programs, fundraise and foster relationships with adopters and supporters, promoting our mission of rescuing, rehabilitating and rehoming the homeless animals of our community. Working at the shelter impacts Nicole’s life daily and is a constant reminder of the many pets that need us.

“I wake up knowing that we are saving lives each day and making love connections — matching hundreds of people with their best friends.”

Nicole received two Bachelor’s degrees, one in Political Science and one in English, as well as a minor in Women’s Studies from the University of Dayton. She earned her Master’s Degree in Nonprofit Management and Business from Walden University, and is currently working on her Doctoral Degree.

When Emily joined the team at the Erie Humane Society in 2015, she had no idea how life-changing it would be. Combining her marketing talents with her love of animals was the perfect opportunity to make an impact on the lives of animals in need.

As the Business/Marketing Manager, Emily manages the marketing, public and community relations for the shelter, creating effective, creative messages and calls to action that promote the mission of the Humane Society, its services, and the wonderful pets that are searching for loving homes.

Emily enjoys forming connections with animals that need a little extra help thriving. “Spending little bits of time helping these animals is truly a heart-warming experience,” she says, “Watching them make progress and helping them connect with the perfect family is one of the greatest rewards of this job.”

Emily believes wholeheartedly in the mission of the Erie Humane Society and is proud to work for such a reputable organization, with such a passionate team. “These animals have become my purpose; I do what I do for them,” she says. “They say if you truly love what you do, you will never work a day in your life.”

Emily earned a Bachelor’s Degree in Speech Communication/Media Studies, with a concentration in Marketing/Public Relations from Edinboro University and has been working in the nonprofit sector for 15 years.