The Storyteller's Guide to Event Excellence From Start to Finish

Fundraising events are a massive revenue driver & it’s likely that your organization is considering sharing an impact story (or two!) to help drive donations. But have you considered implementing storytelling into all aspects of your fundraising event? Join us to learn all the ways you can embrace nonprofit storytelling before, during and after your event. When you view storytelling as an integral part of your event strategy - instead of just a line in the event program - you are guaranteed to boost registration, captivate your attendees, and raise more funds.

Learning Objectives: In this session, attendees will learn...

• Ways to incorporate storytelling into their events from start to finish.
• Strategies for collecting community stories all year long (so you’re not scrambling!).
• Real examples of nonprofits who effectively used storytelling at events.

About Carly:

Carly comes from the nonprofit world ready to elevate the hundreds of nonprofits in the MemoryFox community. She is the creator of the 2025 Ethical Storytelling Report and has previously held positions at the Breast Cancer Coalition of Rochester, the Wily Network, the Code of Support Foundation, Kenya Lacrosse Association, and the BOMA Project, where she has specialized in marketing, communications, and fundraising. Storytelling has been an integral part of each role.

Originally from Watertown, NY, Carly received her Bachelor’s Degree from St. Lawrence University in 2014. She continued her education at Gannon University, where she received her MBA in 2017, while working as the Assistant Coach for the Women's Lacrosse team. Carly currently lives in Rochester, NY with her husband and her rescue dog, Sadie.