Ethical AI Strategies for Year-End Giving

With the right planning and thoughtful use of modern technologies like artificial intelligence (AI), your nonprofit can maximize end-of-year fundraising results without adding too much work to your plate. In this webinar, you will walk away with practical strategies for planning, creating, and optimizing your year-end fundraising campaigns while ethically using AI. You'll learn how to use generative AI to save time, personalize donor communications, and strengthen your fundraising efforts—all while maintaining donor trust through ethical, human-centered AI practices like protecting sensitive data, fact-checking AI-generated content, and keeping people at the center of every message.

Key takeaways:

• Use ChatGPT and other AI tools to streamline campaign planning, content creation, donor segmentation, and fundraising communications

• Learn practical guidelines for using AI ethically, including protecting donor privacy, verifying AI-generated content, and maintaining your organization's voice and values

• Discover fundraising use cases for AI beyond writing, including campaign planning, donor analysis, personalization, and workflow automation

1 CFRE Credit

Lead by Tara Petersen of DonorPerfect

Tara Petersen is a career fundraiser with 20 years of experience helping nonprofits of all sizes secure the resources needed to advance their missions. She holds a master’s degree in Nonprofit Management, but the core of her work has always been a belief in the power of relationships to activate generosity and change the world.

After a career on the front lines of fundraising, Tara now serves the sector in a new way as Nonprofit Relationship Manager at DonorPerfect. In this role, she builds strategic partnerships and leverages her insights to help nonprofits strengthen fundraising strategies, build meaningful donor relationships, and leverage technology that is delightfully easy to use.

Having firsthand experience with limited staff capacity, competing priorities, and the constant pressure to do more with less, Tara brings a grounded, authentic perspective to her work. Her goal is simple: to make it easier for nonprofits to do more good by spending less time wrestling with systems and more time focused on what matters most: advancing their mission.